Apple is launching subscription service for mobile and desktop games

Deanna Kelley
March 26, 2019

Apple held its much-awaited "Show Time" event today at the Steve Jobs Theater, unveiling a wide array of new products and services coming to Apple devices-and notably, outside of Apple devices-in the coming months.

Cook also announced the redesigned Apple TV app which will give users the chance to subscribe to individual streaming services such as HBO Go. Steven Spielberg spoke about the Amazing Stories reboot; Steve Carell, Reese Witherspoon, and Jennifer Anniston were on hand to talk about The Morning Show; Kumail Nanjiani did what amounted to a short set to introduce his anthology series Little America; and even Big Bird showed up to rep a show called Helpsters, which will teach pre-schoolers how to code. The app is on demand and ad-free, and will be available online and off.

If you total up all the streaming services you likely already pay for (including Netflix, Prime Video, Hulu, HBO, etc.), adding TV+ could significantly push you over your monthly budget. Unlike most conferences that Apple holds, there weren't any hardware announcements.

Apple also says it will launch a subscription service for games this year. The games will need to be downloaded, but users will be able to stop a game on one device and pick it up at the same spot on another.

Some of the games that are planned for the service are Enter the Construct, LEGO Brawls, Projection: First Light, Sonic Racing, and Beyond a Steel Sky, a sequel to the famous point-and-click adventure game Beneath a Steel Sky.

Not content to simply be a publisher, Apple is also looking to help fund games that are released through its service.

Jennifer Aniston Steve Carell take the stage to talk about their new project on Apple TV Plus platform. Jason Momoa is also here
Jennifer Aniston Steve Carell take the stage to talk about their new project on Apple TV Plus platform. Jason Momoa is also here

The service will cost $9.99 per months and offer over 300 magazines including TIME, National Geographic, Billboard, and more, and also a number of newspapers, including Los Angeles Times and The Wall Street Journal. "Apple TV+ will be home to some of the highest quality original storytelling that TV and movie lovers have seen yet". Best yet, family sharing comes at no extra charge meaning each person in your family will get full access to their own favorites and recommendations on their own device.

The Apple Card will roll out across the United States initially, with Cook announcing plans to tackle the global market if it proves successful.

With Apple Pay on track to reach 10 billion transactions this year, Apple has announced the Apple Card which will work with the Wallet app. That means what you read about on Apple News or Apple News+ won't follow you elsewhere on the internet. It will be available in the United States and Canada.

Apple also said the streaming content will change per region. Walt Disney launching its own service this year, armed with an imposing library that became more formidable with its purchase of 21st Century Fox's films and TV series.

An optional physical card is available, but in typical Apple fashion, it's a laser-etched titanium rectangle.

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