Netflix won't be part of Apple streaming platform

Deanna Kelley
March 21, 2019

But Netflix will not appear on a new streaming service due to be announced by Apple at a launch event on March 25.

Some of Netflix's current content, such as "Friends", is licensed from companies that are now becoming competitors.

The company may resell subscription from Viacom Inc, Lions Gate Entertainment Corp's Starz, CBS Corp, and many others. "We want to have people watch our shows on our services", he said, according to Recode. "We have chosen not to integrate into their services".

With a lot of companies having their specific streaming services, it will have a downside for users as they will not get everything at one source.

Hastings noted that it will be hard to stand up against the deep pockets and deep content archives of massive media companies such as Disney, but that "you do your best job when you have great competitors".

Apple is expected to announce a new video streaming service on March 25
Apple is expected to announce a new video streaming service on March 25

Apple is trying to get a 30% cut on streaming video services - which is similar to what many peg as Amazon's take for Prime Video Channels. "As media companies and content owners wrestle with how to retain and grow their subscriber base, they should not only continue to strengthen their content libraries, quality, distribution and value, but also keep a close eye on consumer frustrations, including advertising overload and data privacy concerns".

Apple is rumored to be launching a new streaming service on Monday, stoking the fire of an already-heated field of streaming competitors. Of more recent note, Apple and Netflix will become more competitive just from the fact that Apple is getting into original content that could draw eyeballs away from Netflix and other video streaming services. "I'm going to be envious", he said.

Amazon now offers a similar service with Prime Video. They're going to come up with some great ideas.

In the past, Hastings has said that his favorite Netflix shows included "The End of the F--ing World" and "BoJack Horseman".

The market might heat up since Walt Disney and AT&T WarnerMedia also plan to offer streaming services soon.

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