Apple says 'it's show time' March 25, TV service announcement expected

Deanna Kelley
March 14, 2019

With the company's big March 25 event looming on the horizon, a new rumor claims Apple is planning to release not one but two iPads with a 10-inch screen this year that won't fall under the "iPad Pro" brand.

The company has not given any details on the products that would be launched during the event.

The firm sent out invites on Monday (we're still awaiting ours, natch) summoning press to the so-called "special event" which will take place at the Steve Jobs Theater on the company's campus. Sources familiar with the matter earlier told Reuters that the service may resell subscriptions from CBS Corp., Viacom Inc. and Lions Gate Entertainment Corp.'s Starz among others, as well as Apple's own original content.

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It's been three years since the Apple video service rumour mill started churning, but it looks like the Netflix rival could now be just around the corner. Apple's App Store, where the service is likely to be distributed, is now available in more than 100 countries. According to a report by Bloomberg, Apple has invested over a billion dollars to produce shows for its video-streaming services. The rumours mentioned that the company might focus on services.

It's been pointed out by BuzzFeed's technology editor, John Paczkowski, that Apple used the same tagline in 2006 for the event at which it previewed what would become Apple TV. However, the partnership does not seem to be going smoothly as the report mentions that publishers are not happy with Apple's 50 per cent revenue cut from the service, making them hesitant to finalise the deal.

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