Instagram Egg Speaks Out In Super Bowl Ad

Brittany Mendoza
February 6, 2019

Cape Town - The egg that became famous for dethroning Kylie Jenner's post as the most-liked on Instagram has hatched, revealing a supportive message.

Step aside, Kylie Jenner: Instagram's record-breaking egg and Hulu are collaborating on a big reveal for Super Bowl LIII. If you or anyone you know is struggling with depression and thinking of suicide, know that someone is always there.

Last night, in the middle of the Super Bowl, the most unlikely social media star proved to be an equally unlikely advocate for good.

What issues do you think the egg will take on next?

The advertisement even ended with a message of unity: "We got this".

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The commercial premiered on Hulu and showed the egg along with a series of captions.

The page was set up at the start of January, and encouraged people to make its only photo the most-liked post on Instagram.

It then provides a link to the Mental Health America website.

The mystery of the creator of the viral egg was also unscrambled on Sunday. The post had almost 4.9 million likes. If you're feeling the pressure, visit to find out more. When the account managed to do so, he enlisted friends C.J. Brown and Alissa Khan-Whelan, who helped him run the account.

Before the start of the weekend it posted a new egg image with more cracks, and now with the addition of football laces, which made the egg look like a football. While it's unclear whether this was the plan from the beginning or if Hulu jumped on the phenomenon after its viral success, the egg is now campaigning for mental health. "An egg is an egg, it's universal", Godfrey said. It's quite simple, really, as Godfrey explained, "An egg has no gender, race or religion". World_record_egg has attracted attention from marketers and companies, with some analysts predicting that the egg account could be worth around $10 million.

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