Kansas corn farmers displeased with Bud Light commercial

Sherman Parsons
Февраля 5, 2019

MillerCoors also hit back at Bud Light with a tweet clarifying that none of its products use high-fructose corn syrup.

Corn growers across the country, including here in north Alabama, are scolding Bud Light.

"America's corn farmers are disappointed in you", the association tweeted, adding that they would "love to discuss. the many benefits of corn" with Bud Light.

A representative of the beer giant emailed the corn farmers' group late Sunday "looking to make it right" and asking for a meeting with farmers, according to Neil Caskey, Vice President of Communications for the National Corn Growers Association.

As chance would have it, that's what happened.

Bud Light's Super Bowl commercial has been the talk of the internet, with users praising it for offering an unexpected cross-over with the iconic TV series Game of Thrones.

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Sanderson said the corn grown on his family's farm mostly goes to feeding chickens at other farms in the area, but he said the farming community is like a family. "They painted corn in a bad light", he explained.

The debacle started when Bud Light's Super Bowl ad on Sunday showed a large barrel of the corn syrup being delivered by mistake to the Bud Light castle. Both Miller and Coors use it in their beers, while Bud Light uses rice.

Garrett Oliver, brewmaster for Brooklyn Brewery, said corn and rice are used in fermenting to lighten the overall character and flavor of beers, but he agreed that there was not much difference in the ingredients used for that goal. "Bud Light felt like a natural fit, and they jumped at the opportunity".

"We fully support corn growers and will continue to invest in the corn industry".

Corn-based sweeteners, especially high-fructose corn syrup, have been vilified in recent years as possible contributors to the obesity and diabetes epidemics.

"You might get differences in the final flavor of the product, because sometimes that comes through the fermentation differently", she says.

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