New software can track down users who share Netflix accounts illegally

Florence Fletcher
January 12, 2019

Many people are comfortable sharing their Netflix and other streaming service passwords with friends, however the popular streaming company is looking to crack down on account sharing.

The streaming service could be set to crack down on password sharing with a new piece of software.

At CES 2019 in Las Vegas earlier this week, video software provider Synamedia unveiled a new AI-based service created to crack down on password sharing. It could be family, friends, your significant other or just about anyone in between. The software works by deciphering unusual or extreme patterns by users of streaming service accounts.

Fingers crossed we can stay watching on our ex's account for a little bit longer!

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Research quoted by Synamedia reported that younger generations are used to accessing streaming services for free and rarely become paying customers.

It is expected anything from sending an email alerting the user to more premium account models that allow more than one person to access the service to a complete account ban entirely are possible repercussions. "That is why Synamedia's Credentials Sharing Insight tool applies behavioral analytics and machine learning to detect sharers", Synamedia said. Two years ago Netflix announced a change to crack down on VPNs so that users in the United Kingdom could no longer tweak their DNS settings to access USA content and vice versa. Any account, when it goes over a certain share score or concurrent user limit will be reported and then the OTT service provider can take matters into their own hand.

Apparently there are "a number of firms" now testing the algorithm, but Synamedia is not naming names.

The artificial intelligence system could ask video streaming users to upgrade to a premium account that includes sharing. "It's a great way to keep honest people honest while benefiting from an incremental revenue stream", says Jean Marc Racine, CPO and GM EMEA of Synamedia. It is already being used in trials with a number of pay-TV operations, Synamedia said.

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