LG Signature OLED TV R literally rolls up inside its own base

Deanna Kelley
January 10, 2019

The exhibit, which welcomes visitors to LG's CES 2019 booth at the Las Vegas Convention Center, features 76 concave, 72 convex and 112 flat 55-inch LG OLED screens to give an illusion of "infinity".

LG Electronics has redefined the television viewing experience with the introduction of the world's first rollable OLED TV at Consumer Electronics Show (CES) 2019. According to LG, the flexible OLED panel can handle 50,000 rollings and unrollings, or over 34 years of rolling and unrolling it four times a day.

The OLED panel has a window-blind like back that is able to fold into a cylinder within the base. It's thin, but doesn't look particularly bendy at first glance.

The OLED TV R goes further with its rollable screen that simply disappears into the stand.

Korean tech giant LG has unveiled a TV which lets families reclaim their living rooms - by rolling up like a window blind when not in use.

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The 88Z9 is an 88-inch 8K OLED TV, while the 75SM99 is a 75-inch 8K Nanocell LCD TV (Nanocell, previously called SUHD, is LG's high-end LCD TV line).

LG said the Signature TV is powered by its second-generation Alpha 9 processor and deep learning algorithm. They also both support WISA, a new wireless standard for multi-channel speaker systems. However, Samsung's largest 98-inch QLED 8K TV fully demonstrating Samsung's technical strength in the 8K display field. The TV space is one area where we haven't seen any new innovations in terms of the design.

'A rollable OLED TV is a true game-changer, liberating users from the limitations of the wall and freeing them to curate their own personal space which no longer needs to be reserved full time for TV viewing'. And no, screen savers that display museum paintings aren't the answer (those are arguably worse, like fake wood paneling).

At CES 2019, Samsung exhibited a range of innovative products covering entertainment, home, work, Internet driving, equipment solutions, and robotics platforms.

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