Apple holding a 'four-day shopping event' starting Black Friday

Dwayne Harmon
November 21, 2018

Count us in. You can grab this HP Pavilion notebook for $330 off starting on Thanksgiving at or at a starting on Black Friday.

With Black Friday getting closer, there's no doubt we'll see discounts and special offers on Amazon services, from Music Unlimited to Audible, Kindle Unlimited, and more - maybe even Amazon Prime. However, a year-long study by Which? found that nine out of ten of the so-called deals are not the bargains that they are made out to be.

The investigation looked at offers at leading retailers and featured 59 deals at Currys PC World, 18 deals at Amazon, 14 deals at John Lewis and three from Argos.

It found that 87 per cent of the goods were the same price or cheaper at times other than on...

The 49-inch LG 49SJ810V TV was £599 on Black Friday from Currys PC World, but it was £20 cheaper from the end of December to mid-January, and again in April.

Dengler adds that, while he "wouldn't really wait for anything on Cyber Monday", travel deals are an exception; cheap-vacation-seekers can often find Cyber Monday discounts on airfare, hotels and more. If it does mark down devices, we suspect you'll find better deals at other retailers, including Walmart and Target, both of which are offering sales on the iPad and other devices in the U.S. this Black Friday.

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Currys PC World customers were told they could save £10 on a Sony compact camera advertised as £189 on Black Friday. And in recent years, retailers have expanded their Black Friday sales to cover the entire Thanksgiving weekend, gradually erasing the distinction between Black Friday and Cyber Monday. "Maybe not quite as early as you've seen in the past with large crowds, but as the day progresses it's very large crowds, we see a huge number of people that come out to the mall on Black Friday to get all of their shopping started".

Find out about offers in advance - sign up to your favourite retailers' newsletters for inside tips, or check their social media pages ahead of the sales for any clues or hints to what will be on offer.

Most of us have been tempted into buying a product we don't actually need by claims of a significant discount.

Unless you're in a rush for a particular product, our research has revealed that you could be better off waiting until after Black Friday.

Black Friday was the most popular pre-Christmas online sales day in the United Kingdom in 2014. On Black Friday, it's a good idea to steer clear of lesser or unknown brands that are on offer - it's likely that these won't be worth even the reduced price.

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