Amazon is now offering free shipping for all holiday orders

Dwayne Harmon
November 6, 2018

New for this Black Friday, Amazon Fashion has launched its "try before you buy" service, Prime Wardrobe, which aims to make shopping for fashion more convenient than ever. Amazon does say that free shipping only applies to orders that will arrive in time for the "Christmas holiday", so once December 25 is in the books, don't be surprised to see this promotion go away. A spokeswoman said it is the first time Amazon has dropped its minimum order size to qualify for free standard shipping - which generally takes between five and eight days - to zero. If Amazon's shipping costs keep rising at a similar pace, they could easily top $9 billion in the current quarter.

Amazon is getting ready for the holiday season in a big way.

Amazon cut its order minimum for free shipping to $25 from $35 indefinitely in May 2017.

Shares of Walmart and Target rose about 1 percent each on Monday.

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Also new for this year, Amazon will be offering Black Friday customers the chance to use Augmented Reality (AR) inside its iOS and Android apps to visualise products to help work out whether a household product will fit - without a tape measure. Perks include same-day shipping and video streaming.

If you're lacking in the Prime membership department, this year you won't have to sigh wistfully whilst looking in the windows of Amazon's free shipping department.

Amazon is now courting those outside the club, hoping its brand and wider selection will set it apart.

And more than three-million items will be eligible for same-day delivery during the holiday season for Prime members. The deal begins today and lasts until Amazon can no longer guarantee the product will be delivered by Christmas. According to the Seattle company's latest annual filing, shipping costs almost doubled from 2015 to 2017, reaching $21.7 billion.

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