Amazon is reportedly launching an Alexa-enabled subwoofer, microwave, and much more

Florence Fletcher
September 19, 2018

Credit: Tom's GuideAccording to a report from CNBC, Amazon is going to roll out at least eight more Alexa-equipped hardware devices before the end of the year. They include a microwave, an amplifier, a receiver, a subwoofer and an in-car device - all of which will either have Alexa built in or will be Alexa-enabled. CNBC's report claims that an internal Amazon document points at the online retailer revealing some or all of these devices at an event scheduled for later this month.

The report notes that Alexa was initially considered "a geeky experiment" at Amazon, but it is now one of the most popular voice assistants as it leads the growth of the smart speaker market.

Amazon is already grabbing a certain share of the smart speaker market with a few Echo-branded devices. Now, it seems Amazon is hoping to take things a step further with a clutch of new devices.

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The in-car gadget and microwave oven make for particularly interesting additions. An Alexa-powered microwave oven could possibly allow users to start/stop the microwave, and set cooking times.

Having its own home appliances also opens up a new sales channel for Amazon. Of course, there are rumours that Amazon is also building robots for the home.

The breadth of devices in which Alexa can be found has been expanding, be it through third-party devices such as the Sonos Beam soundbar, or Amazon's own Fire TV Cube. Sonos, for example, has a similar business model, as it said in its quarterly filing that it relies on "custom installers of home audio systems for a significant portion of our sale". For someone like me, who loves smart gadgets that can be controlled remotely or via phone or voice, this is awesome news. As an example - earlier this year, it teamed up with the home builder Lennar to add Echo speakers in some new homes. Amazon is targeting customers where they feel most comfortable and spend the most time-at home and in their cars.

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