Apple launches iPhone XS, iPhone XS Max and iPhone XR

Florence Fletcher
September 14, 2018

Apple aficionados in the Middle East will not have long to wait before they get their hands on what the company are calling the "most attractive and advanced" iPhones.

As expected, the iPhone XS is no cheaper than last year's iPhone X, but thankfully no more expensive either.

The Watch 4 is available from $279 in either silver, gold, or space grey, or you can opt for the more expensive stainless finish which brings polished, space black or gold varieties.

Apple has bolstered the batteries loaded into each phone too. It was a low-priced, colourful version of the iPhone 5S that used slightly less expensive materials to produce a very nice, less expensive phone.

The XR is this year's budget version of the iPhone.

The iPhone XS, which the company say should be pronounced "Ten Ess" - will cost $999 for the basic 64GB version.

Apple said the XS models would be sold from Sept 21 and the XR from Oct 26.

Apple also announced a new iPhone XR starting at $749, available in October, with a 6.1-inch display to broaden its pool of buyers.

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Part of the reason could be that eSIM isn't prevalent enough yet in China. While the iPhone X, XS and XS Max have pressure-sensitive 3D Touch screens that activate the flashlight or camera when you press down hard, the iPhone XR only has haptic feedback. It has an LCD screen instead of OLED and has a single camera instead of a dual camera.

Design It's a strong point of all products and the iPhone XS Max is no different.

Will we get one more thing? The limited time we had with the iPhone XS Max, we were impressed by the OLED display Apple has incorporated. Effectively when you press the shutter button the iPhone XS takes a huge number pictures at various exposures. The massive iPhone Xs Max sets a new display size record with a 6.5-inch display made up of 3.3 million pixels.

There are two new versions of the Apple Watch in two new sizes: 40 and 44 mm. Apple did not immediately respond to a request for comment. If a fall occurs, the Watch will ask the user if they want to contact emergency services. The microphone has been moved, to offer better phone calls clarity away from the speaker, and the speaker is now 50% louder than before.

Apple claims it's the "smartest and most powerful chip in a smartphone". The latter feature has been cleared by the U.S. Food and Drug Administration, the company said.

In the hand, it's both familiar and new. It is possible that in India, the Watch Series 4 will be launched in a month or so from now, but the ECG feature will be likely disabled.

Here's a video of the September 2018 Apple Keynote Film. It seems like a technology that will be easy to use and will in a significant way improve the lives of its users.

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