Twitch drops ad-free experience on Twitch Prime

Florence Fletcher
August 21, 2018

Twitch has also stated that there will also be ad-free options for specific channels who choose to turn the option on.

Twitch Prime, a service the streaming video site offers in partnership with its parent company Amazon, will no longer be ad-free for new members starting September 14. You can use your free monthly channel subscription to strike ads for that particular channel. In other words, it's a money thing. This change will strengthen and expand that advertising opportunity for creators so they can get more support from their viewers for doing what they love.

Launched in 2016, Twitch Prime was created to drive more subscribers to Amazon's Prime program ($99 per year), whose benefits include free shipping on millions of products and access to Prime Video. Will you miss ad-free Twitch Prime? However, Twitch Prime probably wasn't generating much money for the platform; it now comes as a free benefit tacked on to Amazon Prime.

Two years after the perk was introduced to Amazon Prime members, Amazon has announced that it will be discontinuing its 20 percent preorder discount on physical copies of video games on August 28. (Twitch Prime comes free with Amazon prime subscriptions.) In most cases the difference will only be a couple of bucks, but as a matter of principle it's not a great look.

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Finally, there's one other way to get ad-free viewing, but this one is only valid for a single channel. If people really want an ad-free Twitch experience, they will need to upgrade to the $8.99 per month Twitch Turbo.

Twitch Prime is still, and will always be, packed with premium benefits you can't get anywhere else. According to Twitch, it has offered Twitch Prime members more than $1,000 worth of free games and in-game loot for games like "Fortnite", "PUBG" and "Hearthstone".

"More limited" has been the trajectory of the Amazon Prime pre-order deal for some time now. We'll see you in chat.

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