Prime Day 2018: The Best Deals From Amazon's 36-Hour Sale

Florence Fletcher
July 21, 2018

The brand and its products are beloved by thousands on Amazon and Real Simple alike, and new Amazon Prime Day deals 2018 are giving you the chance to scoop up some of the best wrinkle serums and creams for lower price points.

Sales from its 36-hour shopping extravaganza surpassed those from Cyber Monday, Black Friday, and last year's Prime Day, making it once again the biggest shopping event in Amazon's history, the company said. It said it sold millions of devices that work on the Alexa voice-activated platform, with top-sellers including the Fire TV Stick streaming device and the Echo Dot speaker.

Australians have the opportunity to score reduced products including books, electronics, kitchen items, fashion and footwear.

There will also be up to 50 per cent off Amazon devices including Echo, and Fire 7 tablets.

Amazon issued statements Tuesday and Wednesday, saying Prime Day sales in the USA grew faster than previous year within the first 10 hours of the annual sales promotion.

Despite a rocky start beset by website outages, Amazon has deemed its fourth annual Prime Day a success.

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One reason for the increased revenues might have been their expanded audience: Amazon noted that it was the first year Australia, Singapore, Netherlands and Luxembourg were able to participate in the sale.

Check out the full range of Prime Day TV deals on Amazon for more live deals.

Amazon's site crashed on Wednesday across the United States and some parts of the UK, leaving shoppers unable to make their purchases. Perhaps more importantly, though, was the surge in Prime membership. Amazon doesn't provide a geographical breakdown of its Prime members, but Prime Members are believed to spend more on average than customers who don't have the service, analysts have said. Some of these aren't specific to Prime Day and thus don't require a membership, but the price cuts are also fairly modest in some cases-you can get $5 off MSRP on some of Nintendo's best games, like The Legend of Zelda: Breath of the Wild and Super Mario Odyssey.

Though not disclosing dollar sales totals, calling Prime Day 2018 the biggest shopping period in the e-tailer's history.

At Amazon-owned Whole Foods, organic strawberries were best-sellers.

Millions of customers around the world streamed Unboxing Prime Day events including the Amazon Music concert with Ariana Grande as well as the PUBG Squad Showdown hosted by Twitch Prime with a performance by deadmau5.

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