Amazon Prime Members Are Getting New Discounts at Whole Foods

Dwayne Harmon
May 16, 2018

The Prime discounts include 10% off sale items and weekly specials that rotate. These savings are now available in all stores across Florida and will expand to all Whole Foods Market and Whole Foods Market 365 stores nationwide starting this summer.

Prime members will receive these discounts by scanning a Whole Foods app at checkout. Exclusive savings at Whole Foods Market join the unparalleled combination of benefits for Prime members in the USA, including unlimited fast, free shipping and great entertainment. There's a 5-percent cash refund when members use its Visa rewards cash in stores.

The 10% discount will be valid on "hundreds or even thousands of already discounted items in each store", per The Journal.

Prime members now save more at Whole Foods Market. The program hasn't launched yet in South Florida, but Amazon says it plans to expand the program to other cities this year.

Competition in the grocery market is fierce with leaders being Walmart and Kroger. "Maybe it gets them more Prime customers, more Whole Foods usage and more units per cart".

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For now, a huge portion of shoppers browse grocery items online, though majority buy in person.

Florida shoppers will be spending less paycheck shopping for organic groceries at Whole Foods Market. And will give the main motivations for supermarkets to keep the programs running.

The move serves the same objective as retail loyalty programs. "By offering greater discounts on sale items, and exclusive deals like $10 off a pound for sustainably-sourced, wild-caught halibut, launching savings for Prime members is an fantastic opportunity to bring our industry-leading quality standards and delicious food to more customers at a better price".

Amazon has proven that shoppers are interested in signing up for Prime memberships that save them on shipping charges in a big way. It also announced it would raise the annual cost of membership by 20% to $119 a year, from $99. It also offers Thursday night football games via Prime, on top of unlimited photo storage, among other perks. Mackey previously told Reuters that Whole Foods, which has a roughly 1% share of the fragmented us grocery market, has already seen its basket size - the number of items purchased per transaction - rise since it merged with Amazon last summer.

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