Facebook Has A New Dating Feature

Dwayne Harmon
May 6, 2018

This will put Facebook in direct competition with Match Group, the parent company of other dating apps such as Tinder and OkCupid. The man himself, CEO Mark Zuckerburg, announced the pending launch during F8, Facebook's developer's conference, on Tuesday.

"This is going to be for building real, long-term relationships - not just for hookups", the Verge reported, Zuckerberg, as joking onstage.

"Facebook is in a very competitive space", Seidman said, referring to serious dating. It can easily leverage the huge mass of data it has acquired on its active users, which are over 2 billion, to match people more effectively than rival dating sites.

Facebook announces new dating feature and lets Match Group (MTCH) break down 22%. People can also build their own dating profile, which their friends will not be able to see. Zuckerberg didn't directly answer that one at the conference but continued to emphasize how important everyone's safety, security and privacy is to them.

The CEO said he was "optimistic about the future" at F8, Facebook's annual developers' conference, on Tuesday, adding that the future will include a dating feature in the Facebook app targeting the 200 million singles on the site.

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Over the years, there have been reports of people creating fake profiles on Facebook and later using them to scam those looking for "hookups" and "meaningful relationships". With Facebook's core platform falling short of the promises it made in the past, to trust the dating app would be nothing but foolish. Now most dating apps generate revenue by charging their users for premium services. Justin Brookman, the director of privacy and technology policy at the advocacy group Consumers Union, raised multiple issues with Facebook's new service: "Facebook already knows a lot about you that you tell it, and it collects a lot of information about you beyond that ..." This can be a great opportunity for Facebook to act as a cupid between two people. And now, Facebook is entering new terrain―that of online dating.

At a cursory glance, a dating service could increase the time that people spend on the Facebook platform as well as cause big problems for its competitors in the online dating field.

The app will find potential matches "based on dating preferences, things in common, and mutual friends", and users can search for others based on the groups they're a part of and events they're interested in. As it became known, the service will launch in a few months.

Before introducing dating, Facebook created Marketplace, where people can browse items for sale nearby, in a bid to compete with Craigslist and eBay.

For Facebook users, this could be a cool new service, or it may represent yet another way to the company to learn even more about us.

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